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5 REASONS WHY GRAPHIC DESIGN IS IMPORTANT FOR YOUR BUSINESS

Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is not only effective but also beautiful. Ignoring your organization’s graphic design needs can negatively impact clients, vendors, and employees. Utilizing an appropriate design can improve every aspect of your business.


Here are 5 reasons why graphic design is important for your business:

 

1. First Impression

You only have one chance to make a first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. High-quality graphic design gives businesses credibility—and that’s priceless. No matter how great a product or service, with poor design, it’s unlikely anyone will stick to the company’s website or keep its email long enough to find out.

 

2. Graphic Design Converts

It is good to have a “good looking” website. But having a well-made, streamlined website that converts is even nicer. Design isn’t just about making things look pretty; effective design should entice and persuade. A smartly designed website can direct visitors to take action, like clicking a “buy” button for instance. A well-crafted brochure compels readers to keep turning pages. Professional graphic design has the potential to deliver measurable results for a business, big or small.

 

3. Spending more upfront saves time and money in the long run

We all know the saying “you get what you paid for.” When businesses don’t take graphic design seriously in the beginning, they will more than likely go through a design overhaul eventually—in some cases, more than once. However, quality design has longevity. Paying for great graphic design one time is no more expensive than paying for subpar design multiple times.

 

4. It conveys a message of credibility and professionalism

As noted earlier, graphic design plays a significant role in the decision-making process. Companies that invest in quality graphic design are perceived to be more trustworthy. Presentation and perception can make or break any business. Persons are looking for signs of professionalism to convince them that you can be trusted. One such sign is the way that you present yourself. It’s important to present yourself in the best possible way by investing in quality graphic design.

 

5. Communication

The usefulness of graphic design extends beyond your logo and your website. Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid misunderstandings.


Ignoring your organization’s graphic design needs can negatively impact clients, vendors, and employees. We encourage you to really think about this and invest wisely.

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THE LAW OF SOCIAL MEDIA MARKETING

We have talked about the importance of branding and having a well-designed, user-friendly website. But that only was step one.

 

You could have the most beautiful website and the most powerful brand and yet make little or no sales. Why?, because you didn’t do step 2: marketing.

 

Marketing is the set of processes and tools promoting your business. This includes SEO, social media, PPC, local search, mobile, and traditional promotional methods and tools. Branding, on the other hand, is the culture itself, the message that permeates and rules all the process of your business.

 

Let’s face it, some business go on a pendulum swing, whereby they spend large budgets on step 1 and very little on step 2 and others do the opposite. The logical answer is to do both. And you don’t need to spend thousands of dollars on marketing in order to get more sales.

 

With the advent of social media, this has become a much affordable task.

 

Here are some tips from entrepreneur.com which you should pay close attention to.

 

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

 

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance of success than a broad strategy that attempts to be all things to all people.

 

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

 

4. The Law of Patience
Social media and content marketing success don’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

 

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

 

This sharing and discussing of your content open new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

 

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services, and business. Connect with those people and work to build relationships with them.

 

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

 

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

 

8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

 

9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

 

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

 

ADDITIONAL RESOURCES:

How To Use Social Media To Promote Your Small Business

8 Ways To Use Social Media To Promote Your Company