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How to Increase Amazon Listing Conversions.

All too often I see Amazon listings that could be improved by just a few adjustments. When we have implemented these improvements in our clients’ listings, they’ve reported an increase of up to 50% in conversions, so we know this works well. By the end of this article, you will know the key points to help your Amazon listings have a higher conversion rate:

1) Have a high quality white background image. 

Don’t use grey backgrounds or iPhone photos. 3D renderings can work sometimes for bottles and supplements as long as they look true to the product. I recently had a client’s 10 listings get suppressed when they had grey background images. You don’t want to be in that situation!

2) Create your Infographics for mobile. 

Often I see Infographics where the type is so small that you could only view these with a microscopic lens. Amazon has 150.6 million mobile users purchasing through their app last year, so you need to take these into account. Have large type that can be read without straining the eye. Test it on your phone before uploading to ensure it is not too small.

3) Don’t overcrowd your Infographics. 

We have found the best way to show information is 1 main communication per image. You should not have multiple messages crammed into one image. If you have a series of lifestyle images, spread out your Infographics and messages across them. Use very clear imagery that can be easily distinguishable. Your purpose is not to cram as much as you can in there. Your purpose is to connect with your ideal customer and show him how your product can solve his problem or improve his life. He will never get any communication if you jam it all together.

4) Use key pain points of your customers. 

As I mentioned before, your product is the solution to some problem in the life of your customers. The Amazon reviews are a gold mine of information to help you learn what these pain points are. Scour through competitors’ and your own product’s bad reviews paying attention to what they don’t like and then the good reviews paying attention to what they do like. See how you can take these keywords and sprinkle them through your Infographics.

5) Stay true to your brand identity.

When you have a bunch of different fonts, colors and images, it can turn into a fruit salad that disperses the consumers and doesn’t help them associate your brand with any specific color, mood or imagery. With every outward appearance, your brand needs to have consistency and be unified to resonate with your ideal customer.

In summary, you need to have a clean main image, mobile-friendly images, clear and concise Infographics that speak to the problem your ideal customer wants to solve and all needs to be unified to your brand identity.

If you are looking to achieve this, we can help you out! contact us today for a listing review.

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WHAT YOUR BRAND COLOR SAYS ABOUT YOUR COMPANY

Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words.

According to a study called Impact of Color in Marketing, “People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colors alone. So, proper use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings.”

When it comes to branding, the power of color is both emotional and practical. On an emotional level, it can affect how consumers feel when they look at a brand, while on a practical level it can help a brand stand out in the crowd.

Color’s influence on mood is well researched and understood:

Blue = Trust, dependable, strength. This fits brands like IBM and GE. They’re big, stalwart brands that want to demonstrate dependability.
Yellow = Optimism, clarity, and warmth. Yellow demonstrates energy and vitality, and it’s a primary reason why it is used in Sticky Branding’s visual identity.
Orange = Friendly, cheerful, and confident. Orange has the ability to make you smile.
Green = Peaceful, growth, and natural. Green pulls on our relationship with nature, and demonstrates rejuvenation. It has a calming ability.
Red = Bold, excitement, and youthful. Red is a powerful color. Think Ferrari, fire trucks, and Coca-Cola. It has a substantive feel, but with a ton of energy.

Choosing the “right” color for your brand isn’t easy, but it is important, and you should spend some time choosing the color(s) you think best represents your brand. Start with these questions:

1. What words represent your brand’s personality?

2. What colors represent those words?

3. What color suits the characteristics of your product/service?

4. What color do your competitors use?

 

 

 

ADDITIONAL RESOURCES:

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How To Not Fail On Amazon 👉 Amazon FBA Business Fails

If you have any doubt that eCommerce is where to be as a business owner, read this:
  • According to NASDAQ Inc, by 2040 95% of all purchases will be thru e-commerce.
  • 59% of millennials go to Amazon first to purchase a product before anywhere else.
  • US e-commerce sales grew 14.9% in 2019. Amazon accounted for 49% of all online purchases in 2019.
  • The current pandemic increased 49% sales during April. And… over 70% of commerce startups fail during the first year.
While the opportunity is there, how do you make sure your company succeeds?

1. Understanding failure can lead to success.

While there are many so-called gurus who want to sell you thousands of dollars worth of courses and claim to have the perfect formula for e-commerce success, we often see, thru working with clients who have gone through these courses, that these gurus unfortunately do not always have that winning formula.
They will explain that in order to create a successful e-commerce business you have to find the winning products, price strategy, keywords strategy, supplier strategy, and the listing strategy.

WRONG

And while there can be many reasons why an e-commerce startup fails, there will always be common underlying reasons for this failure. Here are the top 10:

1) No Market Need (consumers are not looking for your products in the marketplace)

 2) Ran out of Cash (not enough money to invest in supply and future products)

3) Not the right team (bad partnerships or not hiring professionals that enhance your business)

4) Get outcompeted (another company takes on your customers due to a better product, brand or customer service)

5) Pricing/cost issue (maybe you priced it too high and your profit is negative or very little)

6) Poor Product (the quality of the actual product is not good)

7) Lack of business model (you don’t set up your business for success, but rather have yourself doing everything and never delegate)

8) Poor Marketing (you haven’t found what problem you are solving for others and don’t advertise this correctly)

9) Ignore customers (you don’t listen to customer reviews and adjust accordingly)

10) Mistiming product (maybe your product was trending 5 years ago and now there is no product demand)

Studying each one of these points will help you to understand what not to do.

2. Collect identities ASAP 


61% of customers prefer to be contacted by brands via e-mail. If you are going to do this for a living, do not depend only on Amazon. Grow your business independently.


3. Customer Service is your #1 priority

When you buy from a company and something goes off such as shipping delays or a product is damaged, do you expect the company to take responsibility for this? How would you feel if they ignored your e-mails or calls and then you were stuck with a damaged or lost product? You probably would never buy from this company again. Now imagine that you contacted customer support and they offered a full refund, sent out a new product and gave you a 15% promo code off of your next purchase. You would be much more likely to return for more business in the future, right?

That is the power of customer service and is really how Amazon has grown so large. They take customers service to a whole new level with free returns, fast shipping and easy check out experience.


4. The most powerful form of marketing  

Word of mouth. Nothing else is as powerful as this. One person telling another person about your product or service, will give you competitive advantage. This goes hand in hand with customer service and ensuring your products are of a high quality. A form of word of mouth is a good review on Amazon. Those providing a great product review are worth more to you than gold, as people do trust other’s opinions. This also will be greatly enhanced by a good brand identity. Someone is much more likely to recommend a memorable brand than someone who has no real look to them. That is all of the most important points to know before starting your e-commerce business. I really hope you take these points and create a business that will continue to grow from this point on.