We give e-commerce
brands the advantage
in a world of sameness
Learn More
We give e-commerce
brands the advantage
in a world of sameness
Learn More
We give e-commerce
brands the advantage
in a world of sameness
Learn More
We give e-commerce
brands the advantage
in a world of sameness
Learn More

A brand strategy design agency built for brands to last

We are not here to rank products, but rather we rank brands in the eyes of consumers with a connection that sets them apart from an endless stream of competition. We create the path and elements for businesses to follow which leads to consumer loyalty, increased company value, allows for expansion, and in turn, makes their marketing efforts cheaper and more effective.

“My conversion rate has taken a sharp upward turn, and the selling season for my product is not even in full swing yet. I even had a day with a conversion rate of 81%! Principium took my brand premise and gave it an angle that I never would have imagined on my own.”

Nancy Brumby

travel tykes ecommerce brand

We create

human, real, authentic

brands
that

connect., engage., appeal.

We work primarily with Amazon and Shopify brands that want to expand their reach beyond and build loyal customers.

Here’s how we do it…

Brand Foundation

This process is the missing link between a brand and its consumers. It allows a brand to gain an in-depth understanding of who their audience is and why they would buy products from them. When the foundation of a brand aligns with their audience a conversation begins. 

This includes:

  • eCommerce + Amazon Brand Audit
  • In-depth Consumer Research
  • Brand Personality
  • Brand Name
  • Tagline + Hook
  • Positioning
  • Messaging

Brand Expression

Here lies the face of the brand, what consumers see and what makes a product packaging stand out. Our strategic design starts with in-depth research and tactical thinking. We carefully craft every aspect of your brand’s expression to magnetize your exact ideal consumer.

This includes:

  • Style Guide, Colors + Fonts
  • Logo Design
  • Collateral Design Standards
  • Package Design
  • Website Development
  • Brand Identity Guide
  • A+ Content, Storefront, Infographics

The difference between
Branding + Marketing

0 %
of Americans would switch from a product they typically buy, to a new product from a purpose-driven* company.
0 %
of Americans would tell others to buy products from a purpose-driven* company.

*Purpose-driven brands prioritize cultivating deep relationships and staying relevant with their target audience by incorporating beliefs and values into their very core of their business. It goes beyond the monetary incentive and puts idealism into action using it to shape their marketing efforts and strengthen their brand perception. They place their Why in the front and center and are driven by a higher goal of help rather than a transaction.

The competitive edge of a
brand lies in its uniqueness.
That's where we come in.

From startups to growth-stage e-commerce brands, from the conception to redefining who you are, Principium is here to take on any challenge and strategically craft the right path for your brand by finding your unique competitive advantage. With today’s digital era of oversaturated online marketplaces, there also comes advantages if you learn to navigate the waters correctly. If you are ready to move away from a sea of sameness, we would love to have you onboard.    

Some beloved clients we've worked with

Connecting brands with people is what we do. Brand builders is who we are.

Over a decade of e-commerce experience in the making, we have worked with hundreds of brands, listened to hundreds of problems and with that have learned what is essential for a brand’s success and what isn’t. We pride in guiding you towards your brand goals with actions strategically mapped out to make a difference.

Interested in building a consumer-attracting brand? Get in touch and we'll get back to you ASAP.

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