We give e-commerce
brands the advantage
in a world of sameness
Learn More
We give e-commerce
brands the advantage
in a world of sameness
Learn More
We give e-commerce
brands the advantage
in a world of sameness
Learn More
We give e-commerce
brands the advantage
in a world of sameness
Learn More

A brand strategy design agency built for brands to last

For the past 6 years, our dedication and passion has been in ranking brands in the eyes of consumers with a connection that sets them apart from an endless stream of competition. Our services are tailored to help brands increase their conversion rates up to 2X – 3X which in turns help them generate consumer loyalty and makes their marketing efforts cheaper and more effective.

“My conversion rate has taken a sharp upward turn, and the selling season for my product is not even in full swing yet. I even had a day with a conversion rate of 81%! Principium took my brand premise and gave it an angle that I never would have imagined on my own.”

Nancy Brumby

travel tykes ecommerce brand

We create human , real , authentic brands
that connect. , engage. , appeal.

We work primarily with Amazon and Shopify brands that want to expand their reach beyond and build loyal customers.

Here’s how we do it…

Brand Foundation

This process is the missing link between a brand and its consumers. It allows a brand to gain an in-depth understanding of who their audience is and why they would buy products from them. When the foundation of a brand aligns with their audience a conversation begins. 

This includes:

  • eCommerce + Amazon Brand Audit
  • In-depth Consumer Research
  • Brand Personality
  • Brand Name
  • Tagline + Hook
  • Positioning
  • Messaging

Brand Expression

Here lies the face of the brand, what consumers see and what makes a product packaging stand out. Our strategic design starts with in-depth research and tactical thinking. We carefully craft every aspect of your brand’s expression to magnetize your exact ideal consumer.

This includes:

  • Style Guide, Colors + Fonts
  • Logo Design
  • Collateral Design Standards
  • Package Design
  • Website Development
  • Brand Identity Guide
  • A+ Content, Storefront, Infographics

Branding Attracts +
Retains Customers

0 %
of Americans would switch from a product they typically buy, to a new product from a company they feel aligned to.
0 %
of Americans would tell others to buy products from a purpose-driven company with shared values.

The competitive edge of a
brand lies in its uniqueness.
That's where we come in.

From startups to growth-stage e-commerce brands, from the conception to redefining who you are, Principium is here to take on any challenge and strategically craft the right path for your brand by finding your unique competitive advantage. With today’s digital era of oversaturated online marketplaces, there also comes advantages if you learn to navigate the waters correctly. If you are ready to move away from a sea of sameness, we would love to have you onboard.    

Some beloved clients we've worked with

Connecting brands with people is what we do. Brand builders is who we are.

Over a decade of e-commerce experience in the making, we have worked with hundreds of brands, listened to hundreds of problems and with that have learned what is essential for a brand’s success and what isn’t. We pride in guiding you towards your brand goals with actions strategically mapped out to make a difference.

Interested in building a consumer-attracting brand? Schedule a free brand analysis!

    Scroll to Top