Farm & Bee
Natural lip balm in eco-friendly packaging.
Challenge
A new e-commerce brand needing to compete in the very competitive health and beauty space on Amazon needed a proper brand identity. The goal was to attract an audience who cared about organic lip balm products made from real beeswax.
Scope of Project
Brand Identity
Package Design
Digital Marketing Assets
Approach
After conducting in-depth research on the target audience and competitors, we developed a brand identity that perfectly embodied the farmhouse and rustic personality the owners envisioned. Our creative process involved assembling a mood board that captured the essence of farmhouse style, designing a unique, hand-drawn logo inspired by a barn and accented with beehives, and selecting a muted yet striking color palette to ensure each product variant aligned with the overall aesthetic. This cohesive brand identity was seamlessly integrated into their Amazon listing images, resulting in a consistent and engaging visual presentation.
“We generated more early sales than we expected.”
Results
The brand gained early traction, increased initial sales, and built trust with customers and partners. The polished design allowed the client to confidently approach retailers and set a solid foundation for future growth and continued success.
