Lauren Gonzalez

If you are  an Amazon seller who is looking to improve your brand you’ve probably come across a lot of advice on the subject. But before you take any tips or […]

We live in a world of transactions. Every brand wants to win the customer’s trust, however it seems that trying to become unique and important in their target audience’s mind

Life has a way to express itself through color. From the beginning of our life, we being to develop and adopt an emotional connection to colors.  The ultimate goal of

Nowadays, brand business owners are looking at ways to expand their reach beyond Amazon or platforms alike. This is known as multichannel retailing which refers to the process selling products across

All too often I see Amazon listings that could be improved by just a few adjustments. When we have implemented these improvements in our clients’ listings, they’ve reported an increase

Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words. According to a study called Impact of Color in Marketing, “People make

It’s not 2019 anymore. We are now facing uncertain times. There is no way to escape from a recession but there are ways to understand what happens to the market

So you already are selling physical products online or you might be thinking about selling them. Well, if you are serious about your e-commerce business, you might want to read

If you have any doubt that eCommerce is where to be as a business owner, read this: According to NASDAQ Inc, by 2040 95% of all purchases will be thru