Brand Archives - Principium Studio

As an Amazon Seller, whether you are just starting out or you have been around for a long time, one of the biggest fears is how to make your brand stand out amongst all of the other competitors. It seems that the numbers of sellers increases on a daily basis and it is vital to know what you can do to stand out. In this article, we will discuss the 3 most common logo mistakes that Amazon Sellers make when starting out that make your brand appear unprofessional and will harm the loyalty of your customers.

Mistake #1: Not being relevant to your target audience

Under this falls enough information and research in order to know who you are targeting with your products so you know what will resonate with them. This is ensuring the style fits the industry.

This could be child-like for a children’s brand

Elegant for a real estate brand

Or sleek for a tech brand.

If you create something for the wrong target audience, you will be hindering your company’s growth and doing yourself a disservice. You wouldn’t want to have a medical logo when you are trying to sell kitchen products. And you wouldn’t want a sporty-looking logo for a baby brand. Your potential will get confused as to if they chose the right brand. Even when they see it on the packaging they already purchased. Every bit of your contact with your buyers is important to stay consistent to the messaging you want to create. It is often the subtle things that truly create brand loyalty.

Some key points to think with in your logo design:

What is the message of your company?

Who are the main competitors you would like to be positioned against?

Always do research to look at who the top companies are in your industry. Look on Pinterest for inspiration, and understand the type of imagery and styles your target audience likes and create a huge reference folder for the project so that you can truly know your brand is on message to who and what you are trying to communicate to and with.

Mistake #2: Not being recognizable at a small scale

You must ask yourself before deciding on a logo “Can I scale it really small and still see it?” You want to go for making it be readable and simple enough that no matter where it will be placed, it can be seen and printed. Often companies want to print their logos on pens, business cards and have it as the favicon on their website. It is important that when you do get a website, you don’t have just a generic favicon at the top. It makes a huge difference in the professionalism of your business to have a recognizable logo representation of your brand.

Also now with social media, having a clear logo on your avatar or profile picture is really important. It shouldn’t be some complicated illustration, but should be something you can easily see within a 1” square.

When you see a social media profile on Instagram or Facebook, if you can’t clearly see what it is, or recognize the brand, it could deter customers away from following or interacting. There are constant noises out there in the Internet world and every little bit you can do to stand out will help you to grow your business.

Mistake #3: Being too complex that you can’t turn it black and white

The last, but not least is that you must be able to turn it completely black and white and still distinguish it. This is the ultimate test of complexity. If it has too much complexity and indistinguishable shapes, you won’t be able to still read it when it is turned black and white.

In order to create a brand that looks professional and will stand the test of time, you must, must, must do proper research into your target audience to ensure you logo will get their attention, you must ensure that it can be recognized on a small scale and you must ensure it can still be read when turned black and white.

If you would like help creating a professional logo that attracts your ideal client, stands out and creates brand loyalty, feel free to contact us so we can help you out! We help you with proper research, ensuring your colors are right for your messaging, and ensuring they will appeal to your ideal customer.

The name of a company is perhaps one of the most important elements of a brand. Moreover, when selling on Amazon FBA or Amazon FBM, consumers will likely look at your brand’s name.

In order to market your brand, you need to be recognizable and relatable. And it all starts with the name of the brand.

For those who are starting and want to figure out a way to come up with a good name, this article is for you. This article is a compilation of marketing experts’ advice with regards to naming your brand. This can be found in the book of Designing Brand Identity, fifth edition.

The right name is timeless, tireless, easy to say and remember, it stands for something, and facilitates brand extensions. Its sound has rhythm. It looks great in the text of an email and in the logo. A well-chosen name is an essential brand asset, as well as a 24/7 workhorse.

A name is transmitted day in and day out, in conversations, emails, voicemails, websites, on the product, on business cards, and in presentations. The wrong name for a company, product, or service can hinder marketing efforts through miscommunication or because people cannot pronounce it or remember it.

Qualities of an Effective Name

Meaningful: It communicates something about the essence of the brand. It supports the image that the company wants to conveys

Distinctive: It is unique, as well as easy to remember, pronounce, and spell. It is differentiated from the competition. It is easy to share on social networks.

Future-oriented: It positions the company for growth, change, and success. It has sustainability and preserves possibilities. It has long legs.

Protectable: It can be owned and trademarked. A domain is available.

Positive: It has positive connotations in the markets served. It has no strong negative connotations.

Visual: It lends itself well to graphic presentation in a logo in text, and in brand architecture.

“THE RIGHT NAME HAS THE POTENTIAL TO BECOME A SELF-PROPELLING PUBLICITY CAMPAIGN, MOTIVATING WORD OF MOUTH, REPUTATION, RECOMMENDATION, AND PRESS COVERAGE”

LISA REIDEL (BRAND CONSULTANT)

Different Types of Names for Brands

Founder

Many companies are named after founders: Ford, McDonald’s, Christian Louboutin, Ben & Jerry’s, Tory Burch. It might be easier to protect. It satisfies an ego.

Descriptive

These names convey the nature of the business. Good examples are Match.com, Toys “R” Us, Petco, E*TRADE, Evernote. Ancestry.com, and Citibank. The benefit of a descriptive name is that it clearly communicates the intent of the company. The potential disadvantage is that as a company grows and diversifies, the name may become limiting.

Fabricated

A made-up name, like Pinterest, Kodak, or Activia, is distinctive and might be easier to copyright. However, a company must invest a significant amount of capital into educating its market as to the nature of the business, service, or product. Häagen-Dazs is a fabricated foreign name that has been extremely effective in the consumer market.

Methaphor

Things, places, people, animals, processes, mythological names, or foreign words are used to allude to a quality of a company. Good examples are Nike, Patagonia, Monocle, Quartz, Tesla, Kanga. Amazon.com, Hubble, and Hulu.

Acronym

These names are difficult to remember and difficult to copyright. IBM and GE became well-known only after the companies established themselves with the full spelling of their names. Acronyms are difficult to learn and require a substantial investment in advertising. Good examples are USAA, AARP, DKNY, CNN, and MoMA.

Magic Spell

Some names alter a word’s spelling in order to create a distinctive, protectable name, like Flickr, Tumblr, Netflix, and Google.

Combinations of the AboveYour brand name is important, more than you think. Some of the best names combine name typoes. Some good examples are Airbnb, Under Armour, Trader Joe’s, Shinola, and Santa Classics.

3 Common Logo Mistakes That Harm Brand Loyalty

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